Prior to the contest, the Ford Fiesta was recognized in niche automotive press for its intuitive technological features, so that people contemplating car purchases would likely discover the Fiesta benefits during their research. But Ford wanted to extend awareness of these benefits to a wider audience, says Nicholas Oliver and Tom Gibby of Blue Hive, the London based marketing firm that worked with Ford to execute the campaign. Specifically, Ford sought to bring attention to the Fiesta features among people in fashion, style and tech circles, so that the Fiesta would be top of mind when they became ready to buy a new vehicle to complement their busy, tech intensive lives..
7. Scripture meditation for motivationThere is an old saying that attitude determines altitude. No matter how old you are, remember it is never too late to begin good health practices. Heatwave tips all the essentials you need to survive the scorching UK weatherAs the UK weather forecast predicts temperatures will hit highs of 33C over the Bank Holiday weekend here are some things you shouldn’t leave home without if you want to survive the heatThis is how you can beat the heatwave this weekend (Image: Getty)Sign up to FREE daily email alerts from mirror moneySubscribe We will use your email address only for sending you newsletters. Please see ourPrivacy Noticefor details of your data protection rightsThank you for subscribingWe have more newslettersShow meSee our privacy noticeCould not subscribe, try again laterInvalid EmailIf the current UK heatwave has turned you into a sweaty mess, don worry, we are suffering right there with you.Whilst we love the sunshine, there is nothing fun about looking like you stepped out of a shower fully clothed by the time you get to work.Or forgetting to use sufficient sun protection, and ending up a deeper shade of red than a tomato whilst lounging in the garden.In order to make the most of the weather it is vital you well equipped, which means kitting yourself out with some basics. You thank us later for these tidbits of advice.Below we covered off some of the key items we dare not leave the house without as the mercury hits 33C and hotter over the Bank Holiday weekend.Keep sweat at bay Investing in a good deodorant is not only practical but also hygienic and your fellow commuters, work colleagues and friends/family will appreciate it too.Trusty long lasting formulas (we prefer roll on options to sprays) are probably the best choice and you can avoid those pesky white streaks.What to buy? Mitchum Clean Control Deo CreamIf you want maximum strength protection against odor and dampness this Mitchum Deo cream is a dream.